The extraordinary power of thinking small is not to be confused with small thinking. Small thinking will kill any chance you have of gaining extraordinary success.

“That’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”  Steve Jobs

In 1959 David Schwartz published the book “The Magic of Thinking Big”. Read by millions of people, Mr. Schwartz instructs us to set our goals high and think positively to achieve them. The author gives us a step-by-step guide on how to achieve what you want by changing your thought patterns and thought habits.

While this strategy is extremely important, there is a facet of thinking big which can completely destroy your chance for success. Steve Jobs expressed it in the above quote – focus on making it simple on the small scale. When the small scale works – then you can move mountains.

Thinking “big” envisions a 5,000 store chain. Thinking small focuses on making your single store profitable. When you have your single store profitable and working like clockwork, then you can broaden your horizons to include store number two, and then three and beyond. Too many of us get the grand idea but it is out of our reach financially. Instead of starting with the simple as Steve Jobs put it, we work on the complex to our own detriment and failure.

In cycles for success you learn the first step is hope or desire. What is it that you hope for? What is your desire? Or, better stated, what is your need?

The old aphorism….

For want of a nail the shoe was lost.

For want of a shoe the horse was lost.

For want of a horse the rider was lost.

For want of a rider the battle was lost.

For want of a battle the kingdom was lost.

And all for the want of a horseshoe nail.

Yes, the kingdom is important. More important is the nail. What is the nail you need to meet your real need? You will have a better chance of success if you learn the cycles for success…

  1. First comes hope or desire
  2. Second comes faith (the belief that you can do it)
  3. Third is action (take a small action step. Too large a step means certain failure – herein is the reason to think small. Small steps are attainable and lead to the next step up the ladder of success instead of a fall into discouragement and defeat.)
  4. Positive results – your early successes will build your hope, faith and additional positive steps.

If you are out of work, it is not the time to focus on your retirement. It is time to focus on putting food on the table tonight and tomorrow. So, “Get a Job”.  If you can’t find a job, hire yourself. Start your own small business. Here is the process.

    1. Think about what you know how to do or can easily learn to do.
    2. Consider who needs what you know how to do.
    3. Then consider who will pay for what they need.

If you are going to do what you did before, who paid the company you worked for? Your boss was just the middle man. He found the buyer of services or products. He hired you to do the job or sell the product. After taking out the overhead expenses and his profit, he paid you to do the job.

Starting your own business is simply cutting out the middle man – your old boss or company! The same process can work in a new field.

For example, as the founder of Diamond Rose Shears, I invented a sharpening system for professional haircutting scissors. It was an area of huge need because all the existing sharpening machines damaged the blade in the sharpening process.

1. My first step was “find a solution” there was none available, so I invented a machine that could meet the challenge of sharpening the scissors without ruining them.

2. My second step was to prove the system and develop a business model that anyone could follow.

3. Third I had to find manufacturing and suppliers to provide all the components.

4. Fourth, I made it available for the person who wants to own and operate their own business.

Now people can simply call me, make arrangement to purchase the tangible components, schedule a class time, complete our week of intensive training and then return home to build a thriving scissors sharpening and sales business. What is next? That depends on each individual with their personal goals and needs. Growing from a position of financial strength opens to door too many options.

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